Xochi & Milco Guardians of the Lake

Xochimilco is an awareness campaign focusing on the conservation of the Mexican axolotl. The axolotl is an endemic species of Mexico in danger of extinction. Its conservation is vital to the biodiversity and health of the aquatic ecosystems of Xochimilco’s Lake.

SAVE THE AXOLOTS

The logo features two axolotls facing each other with intertwining tails, symbolizing unity and connection. A small heart between them represents the love and care for the species. Encircling the illustration is the name of their native lake, with text at the bottom highlighting the significance of their conservation efforts.

Logo

Campaign - Branding - Illustration

Exhibition display

Merchandise / Brand Extensions

The objective is to promote education and participation of the local and foreign public, as well as fundraising, through posters, visits to their habitat, along with explanations about their importance and care of their habitat. The designs will be inspired by the axolotl and its habitat, incorporating organic visual patterns using a cute, aesthetics and fun style.